There are numerous reasons why websites fail but here are the most common reasons:
Visibility: If your website cannot be found in the search engines such as Google for relevant keywords for the products or services you offer then how can visitors know you exist? You need to rank on the first page in Google to get people coming to your website.
Lack of trust: If your website does not generate a reputable look then visitors will leave quickly. Our design team are aware of trust-building elements that can persuade a website visitor to trust you.
Usability: If your website loads slowly or if it has errors that make it difficult to use then you will lose many potential customers. Navigation and user-friendly concepts are proven hits with our design team.
Browser Incompatibility: People use different browsers (Chrome, Firefox, Internet Explorer and others) so if your website has not been fully tested on all browsers then it may not work properly for some people and you would never know it.
Mobile Friendly: If your website is too small to use on any mobile device then you will be turning visitors away as the content and links will be too small to see on their mobile device.
Cluttered Websites: If you are overloading your website with too much information that is not well laid out then people will get confused and leave due to the overwhelming design of your website.
Lack of Call-to-action: The call-to-action features need to be clearly visible and in the right places so that your customers can easily buy a product, request a quote, contact sales, find your address and many other call-to-actions
We can easily review your website and identify why your website is failing or not increasing sales so get in touch with us.